Carat India on winning spree, adds Force Motors

Mukesh Gupta - Televisionpoint.com
Carat India Mumbai has bagged the media business of the Pune-based Force Motors, formerly known as Bajaj Tempo. The Force Motors account is estimated to be in the region of RS 15-20 crore, the account is significant as it recently won the Cygnus jewellery business.

Last week, the media mandate of the furniture business of Godrej & Boyce went to the Mumbai office too, taking its total tally of new business to about RS 50 crore.

Carat Media Delhi bagged the media duties of real estate developer DLF last month, the business is worth RS 15 crore. Carat's key clients include Philips, Pantaloon Retail, Dabur, Max New York Life, Adidas and Mattel Toys.