TGILC's also delivers for Star One

Kishore Sharma - Televisionpoint.com
Witty Words, Irreverent jokes and grotesquely strange Bizarre antics have certainly tickled the audiences mind. After The Great Indian Laughter Challenge (TGILC) delivering for Star One, The Great Indian Laughter Champions (TGILC's) is also positioned directly above the same high overheads. These formatted shows for sure, involving a performance by a comedian standing alone on stage telling jokes or stories to an audience has unquestionably changed the face of Star One.

The laughing gas, we literally mean nitrous oxide produced by the channel isn't running out just yet, Star One's next property, which brought the final six comic brains back in a whole new avatar, with TGILC's, started last week did maintain for laughter continues to be very serious business. Sunil Pal, Ahsaan Qureshi, Naveen Prabhakar, Parag Kansara, Bhagwant Mann and Raju Srivastav were the final six contestants battling their wits for the title of Hasi ka Badshah, Sunil Pal was the winner.

Star One slotting the comedy show in the genre of alternative programming beyond soaps and family drama, has been well received by the audience. The channel is just at the conspicuous distance of the two main general entertainment rival channels, Zee TV and Sony Entertainment TV. The channel claims that Nach Baliye, a dance show which will see ten celebrity couples performing, if clicks Star One would be the only general entertainment channel to make the much headway with the Star One project in the preceding four years.

"The Great Indian Laughter Challenge success has demanded us to bring Nach Baliye, if this show gets right, We will beat Sony and ultimately our goal to become No. 2 to Star Plus would be rewarded. The programming innovation has become the key driver for us, alent hunts as a programming initiative are very common, but comedy talent hunts as a concept is unique and entertaining." says, Puneet Johar, Vice-president, Marketing, Star India says.

Facing the challenge to maintain the high TVRs garnered by the original show, TGILC, TGILC's also maintained the lineage. The first episode of the comedy champions got a TVR of 7.15 (C&S, 4+, 9 cities) and 7.06 (C&S, 4+, HSM), mounting to the 26th position in both the markets. Interestingly, beside the point, the Gala round of Fame Gurukul evenhandedly delivered a TVR of 3.82 (C&S, 4+, 9 cities) and 3.25 (C&S, 4+, HSM). The show garnered even higher TVRs in the metros of Mumbai and Delhi, an avearage TVR of 12.89, with 496 OOO's.

Kajal Malik, Regional Director, Optimum Media Solutions says, "Unlike other shows where the personality and presence of the contestant counts, here the funny moment or joke makes a winner. The one joke that tickled me the most was Mumbaikar Naveen Prabhakar’s 'bar girl' imitation."

Argubaly, TGILC is the only talent hunt, whose winners and final contestants have been pursued by Bollywood Directors to cast in their projects. For example, Sunil Pal, the winner of the series is signed for a movie project with Subhash Ghai, Ram Gopal Varma among other five projects. It has become a fact that the humourous story told gravely, the teller does his best to conceal the fact that he even dimly suspects that there is anything funny about it.