Xerox India awards Creative Duties to Rediffusion DY&R

Rupak Priyank - Televisionpoint.com
Xerox India Limited has awarded its Creative Duties to Rediffusion DY&R, Delhi. The incumbent agency was JWT and Maxus will continue too handle the Media Duties of Xerox. The size of the account is estimated to be worth RS 10 crore.

Gitanjali Puri, Marketing Head, Xerox India confirms the development to Televisionpoint.com. She says, "We have decided to work with Rediffusion because globally it handles Xerox and as a part of restructuring in Xerox's Brand image, we are recommended to Rediffusion."

Xerox India's strategic intent is to become the leader in the document market by helping improve the customer work processes, positively impacting productivity and costs while digitally empowering them to transform their work. In other words 'helping people find better ways to do great work.'

Xerox India, erstwhile Modi Xerox was the outcome of one man's vision to usher white-collar productivity in India. In the 1960s and 1970s DR Bhupendra Kumar Modi, the founder Chairman and President, Modi Xerox experienced first hand the power of xerography and discovered the simple joy of copying reference study material at the touch of a button.