Anil Dhirubhai Ambani Enterprises wants makeover

Televisionpoint.com Team
Anil Ambani is all set to give his Anil Dhirubhai Ambani Enterprises (ADAE) group companies a complete makeover. Creative as well as media agencies have been invited for a pitch for its RS 120 crore account. ADAE group is looking at overhauling its branding and communication strategies. Post the Reliance split, Anil had inherited the entire customer facing businesses of the Reliance Group.

For better performance, the ADAE group is inducted former Nokia marketing head Sanjay Behl as Head, Branding, Reliance Infocomm, Ajay Kakkar, as Head of Branding, Reliance Capital and Nalini Gupta as Marketing Advisor to Chairman.

Currently, the ADAE group account is handled by three agencies – Mudra, Saatchi & Saatchi and Ambience Publicis. Mudra handles the Reliance Capital and Reliance Energy businesses, Saatchi & Saatchi and Ambience Publicis work on the Reliance Infocomm account. The corporate account of Reliance Infocomm is handled by Ambience Publicis. The pre-paid and post-paid business is with Saatchi & Saatchi.