Filmy appoints AMO Communications for creative duties

Televisionpoint.com Team
Sahara One's imminent movie channel Filmy, which is to be launched on October 25 has appointed AMO Communications for its creative duties.

Shantonu Aditya, CEO, Sahara One says, "Our aim is to present fresh and innovative programming, all based on Bollywood. We plan to put our leadership position in the Motion Pictures business and our strengths in the GEC arena to good use. The core team of Filmy has crafted out the channel personality, programming, look and feel."

Elvis Dias, MD, AMO Communications says, "AMO is privileged to have this opportunity to work on so unique and distinctive a channel. Filmy is sure to win the eyeballs of the masses as well as the competition by virtue of the fact that it is such a unique and entertaining concept."

"While everyone would like to claim that they have great ideas to entertain the masses who mainline on the small screen, I feel the reason we’ve bagged this account due to the fact that the passion of our team matched at AMO Communications matched that of SaharaOne’s Filmy channel." Dias adds.

Sahara India Mass Communication would unveil its Hindi movie channel Filmy on October 25, it is launching the new television channel, erstwhile to Diwali as a 24x7 Hindi movie channel chock-full to a 350 title library. Filmy is significant as Sahara has over 40 movie projects in hand, of which more than 20 are on the floor.