Zee to launch South Asia World News Channel on June 2

Televisionpoint.com Team
The first 24-hour English News & Infotainment channel for South Asians - South Asia World, will be launched on June 2 on Zee Platform in UK. A giant step taken by the CMD of Zee Network, Subhash Chandra.

South Asia World is the world’s first English language channel dedicated to South Asians all over the world. Broadcasting LIVE from India, it gets you news and views from India and the subcontinent, and it also includes local coverage of the South Asian community in the United States as well as in the UK.

South Asia World was informally launched by India World Network USA Inc. and has operational arrangements with Raghav Bahl promoted Television Eighteen India Limited (TV18). TV18 runs and manages CNBC-TV18, India 's leading business news channel. South Asia World draws from TV18's world-class production and broadcast experience.

South Asia World will cover politics, sports, entertainment, business and the arts. It is first with the news that concerns South-Asians, produced by a team of professional, experienced journalists from around the world. South Asia World will also keep the community in touch with their traditions and culture, with the latest happenings in Bollywood, and the latest in Cricket.

With a fully equipped studio in the Empire State Building in New York, bureaus in Washington D.C. and the San Francisco Bay Area, reporters from coast-to-coast in the US, in live news studios in Mumbai and Delhi, South Asia World is geared to give the community the coverage it deserves.

The channel’s signature news program, "Our World Today", covers political and business news from India and the subcontinent as well as the latest news from the cricket pitch and the world of entertainment.

Shows like "The Diaspora" and "Talk Time" will be anchored from a studio in the Empire State Building with reports from across the US. "The Diaspora" will profile successful Indians and expatriate newsmakers in fields as varied as politics and business to sports and entertainment. On "Talk Time" celebrities, newsmakers and experts discuss and debate the issues that matter to the Indian-American community.

"FAQ" is another show that addresses concerns of nonresident Indians and provides guidance and advice on making an investment in India, information on job/ business opportunities in India and other similar topics.

The lineup also includes shows hosted by well-known personalities - a travel show hosted by Sanjana Kapoor, an art appreciation show hosted by Mallika Sarabhai, daily current affairs anchored by Karan Thapar and interviews with global business heads by Raghav Bahl. Harsha Bhogle presents Masterstrokes which features some of the most prominent names from the world of sports and business and their precepts for survival in the competitive world.

Special series include "Spirituality", lessons from Dr. Deepak Chopra and "Lessons in Excellence" based on Sumantra Ghoshal’s precepts on strategic management.

"Morning Bell" and "Closing Bell" cover the Indian markets in detail – firsthand reports, reactions and discussions with dealers, analysts and other experts at the start and end of the trading day.

Even Showbiz and glitz is covered on a daily basis with "Show Time India". And "Trendmill" gives you the latest in lifestyle, fashion and entertainment.