GroupM is the world's leading full service media investment management operation, the assets include MAXUS, MediaCom, Mediaedge:cia and MindShare. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates.
MAXUS
In response to client needs and the trend towards greater internationalization within their businesses, WPP’s media parent company,
GroupM, has launched a global media network called MAXUS.
As well as providing greater choice for clients, the creation of MAXUS is a strategically important step towards realizing the growth and market share
objectives that will ultimately drive greater benefit for all the WPP clients.
MAXUS leverages resources, expertise and buying power of GroupM
within a culture that is shaped by client needs. MAXUS is a new kind of company that bridges the gap between the big media agencies and local, more personalized operations.
MediaCom
MediaCom is one of the world's largest media communication specialists. MediaCom is a people-driven agency: the agency motto "People First >> Better Results" means looking at all areas of consumers' lives, understanding the connections and implications of their world and how they as individuals interact with clients' brands. "People First >> Better Results" also means putting MediaCom's future with new tools and systems that get us closer to consumers, and achieve better results for our clients.
Mediaedge:cia
Mediaedge:cia is one of the first global communications planning and implementation agency. The agency gets consumers actively engaged with clients' brands, leading to relevant awareness, deeper relationships and stronger sales.
Mediaedge:cia services include consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sponsorship consultancy and activation, branded content and entertainment marketing. The agencies 4,000 highly talented and motivated people work with local, regional and global clients from our 199 offices in 79 countries.
Mindshare
MindShare is a global media investment management company delivering national, regional and worldwide solutions to clients across all media, in all categories and to all target audiences.
The company is nomenclatured as MindShare because of it beliefs in collaboration and the integration of services with their people, clients, creative partners, research partners, media owners and all other colleagues. The agency believe "mind share" is the ultimate measure of successful communication: combining innovative media solutions with tangible business results.
MindShare is active in 96 cities across the globe giving a significant presence in all regions. The network has the best geographic distribution of offices and expertise in the business, and the core and specialist services are implemented through these regional hubs and national offices, which deliver vital local knowledge and on-the-ground expertise.
The company offers core services in strategic media planning, negotiation and execution. The specialist services address the specific needs of clients, and include econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, and brand-driven creative campaigns.
The agency work in client teams, drawing on the core and specialist skills as needed to deliver the client's requirements. It is a flexible structure that can match client needs nationally, regionally or globally. The skills are underpinned by outstanding client service.
