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Big Cinemas to screen Ghajini with subtitles
Monday, 29 Dec 2008
Televisionpoint.com Correspondent | Mumbai
Big Cinemas will be screening the Aamir Khan-AR Murgadoss combination Ghajini with subtitles at digital screens in Big Cinemas, Wadala and Metro Big Cinemas. The facility will make the film more accessible to hearing-impaired and non-Hindi speaking guests of the cinema.

Tushar Dhingra, chief operating officer, Big Cinemas, said, "This will ensure that the cinema medium can be enjoyed more completely by a larger number of the public, especially the hearing impaired who could not earlier understand the dialogues. The release of Ghajini was an ideal way for us to start offering this facility and will set a trend for future releases."

Patrick von Sychowski, chief operating officer, Adlabs Digital Cinema, added, "Digital cinema technology makes it easy to introduce such innovations. We look forward to introducing more such innovations for the benefit of the audience." 

N. U. Nayak, deputy director, Helen Keller Institute for Deaf and Deaf-blind, welcomed the development saying, "Screening films with subtitles will definitely help hearing impaired persons to understand and enjoy films without misinterpretation."

According to trade analysts, Ghajini is going to be the biggest hit of the year, breaking all records and surpassing the collections of Singh is Kinng, Dostana and Rab Ne Bana Di Jodi. The film, on December 25, grossed worldwide a record Rs 32 crore from 1450 prints and digital formats, making it the biggest single-day opening for any Indian film.
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