Televisionpoint.com Correspondent | Mumbai
Rajshri Media, the web and mobile studio division of Rajshri group, has launched Akbar Birbal Remixed, a made-for-mobile show consisting of 90 mobisodes. Akbar Birbal Remixed will be available exclusively on Idea's SMS, WAP and voice platforms.

Rajjat A. Barjatya, managing director, Rajshri Media, said, "We believe the ecosystem is ripe for us to conceive and produce original intellectual property for the mobile phone. Our first show, Akbar Birbal Remixed, has a distinct Bollywood style narrative and we hope to recreate the magic of celluloid on the mobile phone through endearing stories of wit and wisdom, set in a modern Mumbai underworld milieu."

"We are harnessing the true power of the mobile network to enable a holistic, 360 degree approach towards mobile entertainment. Mobisodes are the latest in mobile entertainment, and unlike television shows reformatted for the mobile, this initiative goes beyond just mobile videos and encompasses custom-made content delivered through SMS, MMS, voice and video." said Pradeep Srivastava, CEO, Idea Cellular.

Mobisodes of Akbar Birbal Remixed will be available for three months on the mobile for Idea subscribers. They will also be available on the Rajshri website along with other video streaming portals. The show will thereafter be made available on the TV, home video and FM Radio platforms.

For Idea subscribers, there are three payment plans - pay per download for Rs 15 per episode; weekly subscription of Rs 50 per week; and monthly subscription of Rs 150 per month. On voice charges are Rs 1 per minute on Idea voice portal.