ETC Networks Ltd. is a satellite broadcasting company that owns two satellite channels, ZEE Telefilms Limited acquired a 51% stake in June 2002. etc Hindi and etc Punjabi have already established a tradition for creating best of the entertainment.

Etc Hindi: etc Hindi channel was launched on August 26th, 1999 as a 24-hour Indian Music Channel with the punch line 'Aakhir Dil Hai Hindustani', catering to the needs of Bollywood. Most of its programming revolves around Bollywood. Over the year it has gained importance of a must channel for the film and music industry. etc Hindi channel has become the necessity for promotion/launch of any film and film or non film music. While it is catering to the requirements of Bollywood, music being an integral part of the films, etc Hindi has acquired number one position amongst all the music channels in India. It also caters to other related segments including devotional music and astrology.

For the film crazy Indian populace the channel has gained the status of a must see channel. The popularity of the channel could be gauged from the fact that throughout the year 12-18 music programmes of etc Hindi consistently figured among top 25 programmes. Throughout the year etc Hindi commanded 40-45% channel share amongst all music channels.

Etc Channel Punjabi: etc Channel Punjabi was launched on June 2000, is a complete family Punjabi entertainment channel, etc Channel Punjabi is a channel dedicated to entire family across all age groups and socio-economic strata. The channel represents Punjabi culture and values— Dil Apna Punjabi. Channel is dedicated to the soul and heritage of Punjab. etc Channel Punjabi is offering entertainment that caters to wide range of viewers all over Punjab and also beyond the borders of the state and country. etc Channel Punjabi is stressing more on content that has made it every Punjabi’s very own dream channel. Programs are made in Punjab, by the Punjabis, for the Punjabis and show authentic Punjabi stories. Whether a Punjabi viewer is sitting in Patiala or Patna, Jalandhar or Johannesburg, Mumbai or London, they can relate to the content as their own ‘Punjab and Punjabiyat Di Kahani’.

In a very short time, both the channels under ETC Networks Ltd. have created a Prime-Band presence in large percent of Cable & Satellite homes across the country and boasts a viewer- ship of more then 32 million households. The viewership of etc Punjabi channel was comparable to the mainstream general entertainment channels, in Punjab and Himachal Pardesh, was only second where its viewership was second highest amongst general entertainment channels. etc Punjabi organized a number of live events in various cities of Punjab enthralling huge audiences and viewers. A judicious mix of devotional music, live shows, music video albums, film music and other programmes has ensured tremendous viewer loyalty cutting across age and gender barriers. etc Channel Punjabi has bagged exclusive rights for eleven years to telecast Gurbani Live from the Golden Temple, Amritsar. etc Channel Punjabi created a history in television industry by clocking in 100% viewership of live telecast of its event "Aayee Baisakhi" previously in april 2002.