Zee Bangla, one of the Zee Brands, was launched in September 1999. The channel seeks to identify and meet the needs of the Bengali community and is most responsive to their needs. The channel's programming comprises most popular daily soaps in the prime band, Bengal focused news and an extensive movie library with the best selection of Bengali titles.

Programs though mostly contemporary, reflect the Bengali ethos keeping audience preferences in mind. With a strong local essence and the right mix of aspiration, education, information and entertainment, the versatility of our programming mix ensures that there is something for everybody.

Activity oriented programmes and events keep Zee Bangla always in the news and constantly in direct contact with the viewers. Zee Bangla has the top rated Bangla serial Ek Akasher Niche which has been ranked No. 1 for the last 126 weeks in West Bengal Market. Celebration of various socio-religious days, important in Bengali life, is ensured through the creation of innovative properties, such as festival and event specific fillers.