Creative Eye Ltd promoted by Deeraj Kumar Kocchhar and Zuby Kochhar in 1986 is engaged in production of television content. The promoters have substantial expertise in the field of film and television production.

Creative Eye is engaged in both commissioned and sponsorship programming production. It's programming are telecasted in Doordarshan and other satellite channels and is present in all activities of the production process.

The company first started making serials in 1986. Some of its popular serials are "Kahan Gaye Woh log", "Adalat", and "Om Namah Shivay". Other diversifications include sports programming in which the Creative Eye is a part of a consortium that markets and sells commercial time for sports events and programmes. It has expanded its product offerings across genres for major satellite channels,in addition to production for Doordarshan.

The company has shifted its business from Doordarshan to satellite channels. It has also flagged off TV serials like "Betiyaan" and "Maayka" for Zee TV.